Is cold calling dead?
Every sales guru tells you to cold call to get new business but it that true? Here’s my perspective. A lot of sales techniques are from the 60s and 70s and are just that…techniques. Very old and dated techniques which …
Every sales guru tells you to cold call to get new business but it that true? Here’s my perspective. A lot of sales techniques are from the 60s and 70s and are just that…techniques. Very old and dated techniques which …
Back up, back up, back up. I’m sure we’ve all heard it but are we doing it and are we doing it correctly. It’s bad enough losing your data or photos but worse still, is when you think it’s safe …
Let’s face it…small business is a tough game. Not only do they have to battle government, big corporate, councils and assorted bureaucrats, they have to fight it out in the market place. They usually put everything on the line. So …
It’s a great question. The real answer is…it depends. If you’re just launching and you want to get up and running really quickly, it may be the solution…for now. There’s an old saying, “there’s no free lunch”. It’s cheap or …
Should I use a website builder like Wix, Squarespace, Shopify or Godaddy? Read more »
I was going to write all this stuff but decided not to! The short answer is…NO. The art and science of copywriting is an essential element of marketing. It’s used in all forms of advertising, video, TV and print media. …
What’s the old saying? “Image is everything!” There’s nothing more truer than when it comes to choosing photos for your website. Here’s the hierarchy of photos. Full on custom professional photos shot by a photographer using professional equipment. Custom photos …
How do I get high quality photos for my website and why it matters! Read more »
If you’re looking to create a new website you’ve come to the right place. When you start looking, you’ll get a lot of search results and it can be quite daunting and confusing. Here’s a few tips to get you …
Do you have any New Year’s Resolutions? Is it the same as last year….lose weight, get fit, eat better, make more money, etc? Lets face it. Not many of these ever happen. Here’s a quick list of ones you can …
Top 20 Resolutions you can actually keep. Happy New Year! Read more »
10 Best FREE (or nearly free) marketing ideas for 2022. Post (and engage) on social media. Never miss an opportunity to post. What’s new? Share blog posts. Engage and talk with your followers. Talk about the holidays. Take pics or …
Top 10 marketing tips to start 2022 with a bang! Read more »
If your website is not secured, you could be scaring your customers away. You see, a few years ago, Google recommended that all websites upgrade to a HTTPS protocol…secure site. Gradually, we all upgraded and installed SSL certificates on our …