Why Just Do It is a bad idea.
Its probably the best slogan of our time, so I had to use it. It’s synonymous with Nike and often repeated but is “just do it” realistic? You’re starting a new business and you’ve decided that you’d better get a …
Its probably the best slogan of our time, so I had to use it. It’s synonymous with Nike and often repeated but is “just do it” realistic? You’re starting a new business and you’ve decided that you’d better get a …
Why carrots? Carrots are good for you and so is organic growth. Fact is, you need to advertise…but advertising eats money! Yep. So the best solution is old fashioned but it does work and works well. Remember when people just …
Is Bark a scam? On the surface, it may seem like it, but I don’t think so. Let’s just say that the whole process is heavily weighted in favour of Bark. I thought I’d get some feedback from some experts…other …
People’s attention spans are short and you don’t have much time to create a good impression. On top of that is the part that Google plays and what effect that has on your site’s ability to rank. Most issues stem …
3 reasons why visitors are abandoning your website and how to fix it. Read more »
Some people honestly think that you don’t need a website. Now, they could be serious, or perhaps misinformed or just covering up for the fact that they think websites are an expensive thing and think that they can’t afford one. …
Every sales guru tells you to cold call to get new business but it that true? Here’s my perspective. A lot of sales techniques are from the 60s and 70s and are just that…techniques. Very old and dated techniques which …
Back up, back up, back up. I’m sure we’ve all heard it but are we doing it and are we doing it correctly. It’s bad enough losing your data or photos but worse still, is when you think it’s safe …
Let’s face it…small business is a tough game. Not only do they have to battle government, big corporate, councils and assorted bureaucrats, they have to fight it out in the market place. They usually put everything on the line. So …
It’s a great question. The real answer is…it depends. If you’re just launching and you want to get up and running really quickly, it may be the solution…for now. There’s an old saying, “there’s no free lunch”. It’s cheap or …
Should I use a website builder like Wix, Squarespace, Shopify or Godaddy? Read more »
I was going to write all this stuff but decided not to! The short answer is…NO. The art and science of copywriting is an essential element of marketing. It’s used in all forms of advertising, video, TV and print media. …